IN TREND
Padelness & Padel Best Village
A Made in Italy synergy with international appeal
I
t is official the synergy between Padelness, the first Italian fair that unites the world of padel and fitness, which will take place at the Mostra d’Oltremare in Naples from November 22 to 24, and Padel Best Village, the grand padel show that, with its second edition, will return on April 26 and 27, 2025, in one of the coolest places in the world, Monte Carlo, in the Principality of Monaco.
The synergy between Padelness, conceived and organized by Eventi in Mostra srl in collaboration with ASD Kemy, and Padel Best Village, conceived and organized by BSG Group, is an expression of the strength and value of networking and the exchange of ideas through the fusion of skills and aims at a contamination of different approaches and fields, enriching and enhancing opportunities for enthusiasts and professionals. The goal is to create a platform for connections and mutual enhancement, promoting the extraordinary beauty and prestige of “Made in Italy” in international contexts and offering participants unique and memorable experiences.
The first concrete step of this synergy will be mutual brand exposure within their respective events. Padel Best Village will have an exhibition area in one of the pavilions of Padelness, and on this occasion, visitors to the extraordinary event in Naples will have the unique opportunity to preview the grand show in Monte Carlo and discover exclusive packages to experience the immersive experience of Padel Best Village, a weekend of entertainment and sports, created in collaboration with Planet Travel, the travel agency partner of Padelness.
Padel Best Village is ready to amaze the visitors of Padelness with its exhibition space, which will be curated by AMS Padel, a leading company in the customization of padel courts, setups, and scenographies. With attention to detail and extraordinary installations, it has already captivated the audience in Monte Carlo, where it created the entire exhibition area of Padel Best Village in its first edition.
The combination with Padelness is significant and prestigious, as it is also an institutional event with the sponsorship and support of the Municipality of Naples – Department of Tourism and Productive Activities and the sponsorship of Regione Campania, ARUS – Regional Agency Universiadi, CONI Campania, which has included Padelness among the official events of Naples European Capital of Sport 2026, USSI Campania, SUGC – Unitary Union of Journalists Campania. The partner associations include: Fondazione Telethon, Unicef, CIWAS – Italian Confederation of Wellness and Sports Activities for Health, Side by Side – Value through diversity, and Susan G. Komen Italy.
Among the champions who will compete on the court there will be illustrious names such as Dida, Serginho, Zaccardo, Ganz, Marcolin, Costacurta, Carbone, Vierchowod, Agostini, Eranio, Panucci, Lantignotti, Tassotti, Biribanti, Coldebella, Schiavone and Sangiuliano. With thirty-two players in total, the competition will be divided into five compelling tournaments.
TournamentThe Fantini Club, famous for being a welcoming and elegant location, will provide the ideal setting for this extraordinary event, combining the appeal of sport with the relax and well-being of the resort.
The event will not be just a sports competition, it will also be a chance for all fans to meet, share and be entertained.
The enthusiasm of sports legends is a tangible proof that the spirit of the game never ends in the soul of a sportsman, and their attendance at the tournament will create unique and unrepeatable emotions.
The Givova Five Padel Cup in Cervia is the promise of an unforgettable weekend, where the glorious past of the sport will meet the newness of padel, in a frame of spectacle and fun in the name of togetherness.
The format of the event, consisting of the five iconic tournaments, presents an itinerant, modular and replicable vocation, which is open to business and consumer synergies in the name of fun and networking.
The third edition of the Five Padel Cup will take place again in Monte-Carlo during Padel Best Expo at the Grimaldi Forum. If you are interested in giving life together with us to an extraordinary tournament, the Padel Best Expo Team is ready to organize a special, unique and unrepeatable edition, tailor-made for your brand.
Are you ready to trigger a winning synergy?
PRESS RELEASE
Padel Best 2025: “The Big Show” Returns to Monte Carlo with Business, Sport, and Glamour
Monte Carlo, April 26-27, 2025 – Following the success of Padel Best Expo 2024, the second edition of Padel Best is back in its Village format, the grand show redefining the concept of sport and entertainment. For two days, the Principality of Monaco will be the stage for a unique event where padel meets art and culture, fashion and music in an explosive format.
P
adel Best Village is not just a sporting event but a true summit of business networking and glamour, bringing together sponsors, partners, and enthusiasts in an innovative and dynamic setting.
The heart of the 2025 event will be the “Village” format, a space where businesses from various sectors will have the opportunity to create connections, form partnerships, and discover market opportunities by sharing ideas and forging new synergies.
The main feature of this edition will once again be the Five Padel Cup, a format of five tournaments featuring not only football legends but also celebrities and athletes passionate about padel.
This tournament stands out for its “inclusive and exclusive” nature, where sports champions and entertainment figures will compete side by side with those who have turned adversity into uniqueness, strength, and resilience. In this context, Dario Marcolin’s name emerges as the Networker for the Padel Best Village team.
Padel Best Village will also support Fight Aids Monaco again this year – an association chaired by H.S.H. Princess Stéphanie – which supports people living with HIV and carries out prevention actions in the Principality.
Among the notable figures from the first edition are two “Ballon d’Or” winners: Andriy Shevchenko, ambassador for Football for Ukraine, an association supported by Padel Best 2024, and Fabio Cannavaro.
Among the most anticipated tournaments is the Italy-France Padel Cup, a competition celebrating the concept of TERRITORY, the bond between Italy and France through healthy rivalry and strong connection. The finals will be held on the prestigious Monte Carlo court, determining the winner in a crescendo of adrenaline and spectacle.
Padel Best Village represents the perfect union of sport and entertainment, where padel becomes the meeting point for various forms of art and culture, with musical performances, fashion events, and contemporary art moments.
An unmissable event, Padel Best Village solidifies Monte Carlo as a center of excellence for business, sport, and high-profile lifestyle. The Padel Best Village is set to offer two days of pure excitement, where passion for padel merges with innovation and business: the benchmark of the first edition reached 27 million contacts through environmental marketing activities and cross-media online/offline campaigns designed by BSG, the communication and marketing agency and founder of the format.
Don’t miss the second edition of Padel Best Village: The big show awaits you in Monte Carlo on April 26-27, 2025.
BSG Group – http://www.bsgsrl.it/
Based in Rome and Milan, BSG is an independent communication and media agency that has been active in the market for over thirty years. Specializing in the advertising sector, it offers exceptional creative and production support, as well as the ability to identify and plan robust market strategies with a “turnkey” approach. As a comprehensive cross-media agency, BSG can provide and plan a diverse and highly selective range of products and services to effectively reach the target audience. The Group also includes BSG Padel Media Communication, an innovative service dedicated to padel communication for brands, and Excellere, focused on event organization.
For more information
Press Office BSG
+39 062056634
Italy – Filippo Nardi
France – Gianmarco Nardi
Among the champions who will compete on the court there will be illustrious names such as Dida, Serginho, Zaccardo, Ganz, Marcolin, Costacurta, Carbone, Vierchowod, Agostini, Eranio, Panucci, Lantignotti, Tassotti, Biribanti, Coldebella, Schiavone and Sangiuliano. With thirty-two players in total, the competition will be divided into five compelling tournaments.
TournamentThe Fantini Club, famous for being a welcoming and elegant location, will provide the ideal setting for this extraordinary event, combining the appeal of sport with the relax and well-being of the resort.
The event will not be just a sports competition, it will also be a chance for all fans to meet, share and be entertained.
The enthusiasm of sports legends is a tangible proof that the spirit of the game never ends in the soul of a sportsman, and their attendance at the tournament will create unique and unrepeatable emotions.
The Givova Five Padel Cup in Cervia is the promise of an unforgettable weekend, where the glorious past of the sport will meet the newness of padel, in a frame of spectacle and fun in the name of togetherness.
The format of the event, consisting of the five iconic tournaments, presents an itinerant, modular and replicable vocation, which is open to business and consumer synergies in the name of fun and networking.
The third edition of the Five Padel Cup will take place again in Monte-Carlo during Padel Best Expo at the Grimaldi Forum. If you are interested in giving life together with us to an extraordinary tournament, the Padel Best Expo Team is ready to organize a special, unique and unrepeatable edition, tailor-made for your brand.
Are you ready to trigger a winning synergy?
Racket mon amour. Tennis and its friends.
At Padel Best Expo 2025, not only padel. The new project has the focus on pickleball, badminton, table tennis and squash. With the heart always set on tennis, of course.
If there is one piece of equipment that has generated evolution and innovation over the years, constantly inspiring the world of sport, it is the racket. The racket enters the courts of tennis, padel, pickleball, badminton and squash, but it is also the protagonist of table tennis.
87 MILLION FANS OF TENNIS AND OTHER RACQUET SPORTS
The passion for racket sports manifests itself in many exciting forms. The title of most popular sport undoubtedly goes to tennis, which was born in Birmingham in the UK in 1859, and is now played worldwide by 87 million people. It is precisely these tennis enthusiasts who increasingly also try other racquet sports, some of which are less physically demanding but equally addictive.
PADEL AND PICKLEBALL, TRANSVERSAL AND INCLUSIVE SPORTS
The transversality of padel, but also of pickleball, depends largely on the ability of these sports to be approachable and inclusive, as demonstrated by tournaments such as the Five Padel Cup in Monte-Carlo, organised by the Bsg, open to many former football champions who like to measure themselves in this sport, but also to athletes in wheelchairs.
In April 2024, the five tournaments were held within Padel Best Expo, at the Grimaldi Forum, where a pickleball court was also set up for mini-tournaments open to all the visitors and for exhibitions.
PADEL BEST EXPO 2025: FOCUS ON RACKET SPORTS
Padel Best Expo at its first edition presented pickleball and table tennis alongside padel. But the organisers’ intention for the 2025 edition, that will be in Monte-Carlo from 25 to 27 April, is to expand in a conceptual sense by creating focuses on other racket sports as well.
The goal, which cannot be renounced, is to involve the public by spreading more direct knowledge of games such as badminton and squash, for example.
THE SUCCESS OF PADEL IN THE WORLD
If we think of the most popular racket sports in the world, we can certainly say that padel attracts a lot of players, among them very frequently champions of other sports. It is fun, it is played in pairs, and it is certainly easier than tennis. These are probably the reasons why it has attracted over 25 million players worldwide, with a particular incidence in Europe and South America. Spain and Argentina are the nations with the largest number of padel players, with 3.7 million and 2.1 million respectively. Sweden and Italy have grown significantly to occupy 3rd and 4th place respectively with 563,000 and 521,000 players*.
PICKLEBALL IS POPULAR IN THE STATES AND SEDUCES EUROPEANS
Pickleball is a sporting discipline that has spread like wildfire in the United States with 6 million fans including many young people, school students, but also a significant proportion of older people. Pickleball is relatively new in Europe, where it has 13,000 players, having been introduced in recent years. Of the participants registered in the major tournaments played in Europe, only 2 or 3 are on a par with American professional tournaments. In Italy, there are 5,000 enthusiasts playing, with around 300 competitive athletes. Pickleball in Italy was regulated in 2018 with the founding of the AIP, Associazione Italiana Pickleball, in Tocco di Casauria, in the province of Pescara, the birthplace of its founder and president, Zelindo Di Giulio. Self-taught, Di Giulio was the first, along with his teammate, to represent Italy at a world championship. The Italian Pickleball Association is a member of the International Federation of Pickleball (IFP).
Among the champions who will compete on the court there will be illustrious names such as Dida, Serginho, Zaccardo, Ganz, Marcolin, Costacurta, Carbone, Vierchowod, Agostini, Eranio, Panucci, Lantignotti, Tassotti, Biribanti, Coldebella, Schiavone and Sangiuliano. With thirty-two players in total, the competition will be divided into five compelling tournaments.
TournamentThe Fantini Club, famous for being a welcoming and elegant location, will provide the ideal setting for this extraordinary event, combining the appeal of sport with the relax and well-being of the resort.
The event will not be just a sports competition, it will also be a chance for all fans to meet, share and be entertained.
The enthusiasm of sports legends is a tangible proof that the spirit of the game never ends in the soul of a sportsman, and their attendance at the tournament will create unique and unrepeatable emotions.
The Givova Five Padel Cup in Cervia is the promise of an unforgettable weekend, where the glorious past of the sport will meet the newness of padel, in a frame of spectacle and fun in the name of togetherness.
The format of the event, consisting of the five iconic tournaments, presents an itinerant, modular and replicable vocation, which is open to business and consumer synergies in the name of fun and networking.
The third edition of the Five Padel Cup will take place again in Monte-Carlo during Padel Best Expo at the Grimaldi Forum. If you are interested in giving life together with us to an extraordinary tournament, the Padel Best Expo Team is ready to organize a special, unique and unrepeatable edition, tailor-made for your brand.
Are you ready to trigger a winning synergy?
Givova Five Padel Cup: a special edition at the Fantini Club in Cervia with sports legends, on the weekend of June 15 and 16
After the success of the second edition held in Monte-Carlo last April 7-9, Five Padel Cup, the Padel Best Expo sports format
is ready to impress again with a special edition. The adriatic coastline will be transformed into an arena of sport, passion and fun on the weekend of June 15-16. The charming Fantini Club Resort in Cervia will welcome soccer and sports legends for a padel tournament that will feature the prestigious Givova brand once again.
Among the champions who will compete on the court there will be illustrious names such as Dida, Serginho, Zaccardo, Ganz, Marcolin, Costacurta, Carbone, Vierchowod, Agostini, Eranio, Panucci, Lantignotti, Tassotti, Biribanti, Coldebella, Schiavone and Sangiuliano. With thirty-two players in total, the competition will be divided into five compelling tournaments.
TournamentThe Fantini Club, famous for being a welcoming and elegant location, will provide the ideal setting for this extraordinary event, combining the appeal of sport with the relax and well-being of the resort.
The event will not be just a sports competition, it will also be a chance for all fans to meet, share and be entertained.
The enthusiasm of sports legends is a tangible proof that the spirit of the game never ends in the soul of a sportsman, and their attendance at the tournament will create unique and unrepeatable emotions.
The Givova Five Padel Cup in Cervia is the promise of an unforgettable weekend, where the glorious past of the sport will meet the newness of padel, in a frame of spectacle and fun in the name of togetherness.
The format of the event, consisting of the five iconic tournaments, presents an itinerant, modular and replicable vocation, which is open to business and consumer synergies in the name of fun and networking.
The third edition of the Five Padel Cup will take place again in Monte-Carlo during Padel Best Expo at the Grimaldi Forum. If you are interested in giving life together with us to an extraordinary tournament, the Padel Best Expo Team is ready to organize a special, unique and unrepeatable edition, tailor-made for your brand.
Are you ready to trigger a winning synergy?
“Middle East: Padel Climbs New Heights with Qatar Sports Investments”
Merger agreement between World Padel Tour & Premier Padel
Qatar Sports Investments, the company that owns Paris Saint-Germain (PSG), has acquired the World Padel Tour (Wpt). This deal involves a merger with Premier Padel and joint management under the International Padel Federation (FIP). This signals the sport’s increasing focus on the Middle East region.
T he agreement provides for the resolution of disputes between the parties, including issues between the WPT and FIP organizations and padel players who participated in both tours without authorization. Throughout 2023, the WPT and Premier Padel tours will continue separately, but efforts are underway to unify them for the following year.
«This is a historic moment for the sport of padel. QSI is proud to be at the forefront of the development of professional padel worldwide, always putting players at the center of our mission to grow this sport everywhere,», said Doha Nasser Al-Khelaifi, President of Qatar Sports Investments and Premier Padel. “We are excited about the union ADV
ADV
“Padel at the 2032 Olympics: A Concrete Goal and a Rising Future”
The rise of padel to the 2032 Olympics in Brisbane has become a concrete goal thanks to the growing popularity and collaboration between the World Padel Tour and Premier Padel.
The possibility of seeing padel at the 2032 Olympics in Brisbane, a first for this sport, is now considered a real and tangible goal by fans, thanks to the significant rise in popularity among both amateurs and professionals in recent years.
The journey has already begun with participation in the European Games 2023 in Krakow, but the intention is not to stop here. Now, with all the key players in the world of padel working together for development, a bright future is on the horizon.
The immediate effect of the merger between the World Padel Tour and Premier Padel, in addition to a more collaborative environment, will be an elevation in the quality of the game. Furthermore, players will have the opportunity to organize themselves better thanks to a unified and well-organized calendar.
The Words of Luigi Carraro
Here come statements from the president of the International Padel Federation
Following the agreement between Qatar Sports Investments (QSI), the International Padel Federation (FIP), the Professional Padel Association and Damm, for the acquisition of the World Padel Tour (WPT) by QSI, FIP president Luigi Carraro emphasised the FIP’s responsibility in managing the new World Premier Padel circuit from 2024. In fact, the FIP will also be involved in promoting padel at the Olympics.
“Translation in English: FIP will have an enormous and fundamental responsibility in governing, from 2024, the unified Premier Padel circuit that arises from the merger between the latter and the World Padel Tour. However, we have worked for this historic moment in recent years and will continue to do so for the growth of our sport. On the other hand, over the years, from the success of our sport at the European Games, recognized by the heads of the European Olympic Committees, to that of the Cupra FIP and Premier Padel circuits worldwide, our collaboration with the national federations of the FIP family has produced unimaginable results until recently.”.
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